Privacy Policy - Seussville

Seussville.com Privacy Policy

Effective Date: January 23, 2024

Dr. Seuss Enterprises, L.P. (“Company,” “we,” “our,” or “us”) is committed to respecting and protecting the privacy of our users. This Privacy Policy (“Policy”), describes how we collect, use, and disclose the personal data described in this Policy, as well as the rights and choices individuals have regarding such personal data.

California Privacy Notice: If you are a resident of California, please review Section 13. California Privacy Supplement, for information about the categories of personal information we collect and your rights under California privacy laws.

Scope
Collection of Personal Data
Use and Processing of Personal Data
Disclosures of Personal Data
Aggregate and Non-identifiable Data
Cookies and Tracking
Third Party Links
Security
Privacy Choices
Changes to this Policy
Contact Us
Children’s Privacy Policy
California Privacy Supplement

Your access to and use of our Services, and any dispute over privacy, is subject to this Policy and our Terms of Use, accessible at www.seussville.com/TermsofUse, including its applicable limitations on damages and the resolution of disputes. Our Terms of Use are incorporated by reference into this Policy.

1. Scope

Except as otherwise noted below, this Policy applies to the personal data that we process related to:

Our website www.seussville.com (the “Site”) and the services available on the Site (collectively, the “Services”).
Individuals who use our Services, whose personal data we receive related to the Services, or who otherwise interact or communicate with us related to our Services or our business.

Please review Section 12. Children’s Privacy Policy for specific information regarding the personal information we collect online from children under 13 years old.

Not In Scope. This Policy does not apply to the personal data that we collect and process about employees and personnel or job applicants and candidates.

Additional Notices. In some cases, additional or supplemental privacy notices (each an “additional notice”) may be provided and will apply to certain personal data collected and processed by us. An additional notice will control to the extent there is a conflict with this Policy, with respect to your personal data that is subject to that notice.

2. Collection of Personal Data

As described further below, we may collect personal data directly from individuals, from third parties, and automatically through the use of our Site and Services.

Personal Data We Collect Directly. The personal data we collect depends on how you use our Services or otherwise interact or engage with us, but generally may include:

Name, contact information and communications: while you can generally access and use our Site without registering or submitting your personal data to us, we may collect personal data when you communicate or correspond with us, such as your name, e-mail address, mailing address, phone number and other contact information. We also maintain records and copies of your correspondence and communications and any personal data you choose to e-mail or communicate to us. If you are subscribed to any of our mailing lists, we maintain personal data including your name, contact details, and we may also collect information about your preferences and other demographic information.
Registration or participation information: if you fill out a survey or questionnaire, we collect your responses and any other personal data that you provide to us as part of the survey or questionnaire. If you sign up for or participate in contests, events and promotions sponsored or offered by us, we collect registration or entry information, such as your name, contact information, state of residence and other information, including information about your child.

Personal Data We Collect Automatically. We may automatically collect personal data about the use of our Services and interactions with us, including information we collect automatically (e.g., using cookies and pixel tags), as well as information we derive about you and your use of the Services. Such information may include:

Device and browsing information: information about your device and browser, including IP address, general location information, domain name, page views, a date/time stamp, browser type, device type, device ID, Internet service provider, referring and exiting URLs, operating system, language, and similar device and usage information. For more information, see Section 6. Cookies and Tracking, below.
Activities and usage: information related to your use of the Services, such as information about the links clicked, searches, features used, items viewed, time spent within the Services, and your settings and preferences.
Location information: we may collect or derive location information about you, such as through your IP address.

Personal Data We Collect from Third Parties. We may collect certain personal data from third-party sources, such as business partners, service providers, public records and other third parties. For example, if you post information about us or engage with us on social media or other third-party platforms or log in to any of our Services with a third-party account (e.g., Google), we may collect personal data about you from that third party platform or account. These third-party platforms and services control the information they collect and share about you. For information about how they may use and disclose your information, including any information you make public, please consult their respective privacy policies.

3. Use and Processing of Personal Data

While the purposes will vary depending upon the circumstances, in general we may collect, use, disclose and otherwise process personal data for the purposes set forth below.

Providing support and services: to provide, improve and operate the Services, communicate with you about your use of the Services, provide troubleshooting and technical support, respond to your inquiries, fulfill your orders and requests, communicate with you, and for similar service and support purposes.
Analyzing and improving our business: to better understand how users access and use our Services, to evaluate and improve our Services and business operations, and to develop new features, offerings, and services; for quality control and training purposes; and for other research and analytical purposes.
Conducting research and surveys: to conduct surveys and other evaluations, such as customer satisfaction or market research surveys.
Customization and personalization: including to provide or recommend features and content; to tailor content we send or display on our Services; to offer location customization and personalized help and instructions; and to otherwise personalize your experiences.
Marketing and advertising: to send you information about our Services, such as offers, promotions, newsletters and other marketing content, as well as any other information that you sign up to receive; and to manage and improve our marketing and advertising campaigns so that we can better reach people with relevant content.
Administering promotions: to administer our promotional programs (such as contests) in which you participate.
Securing and protecting our business: including to protect and secure our business operations, assets, Services, network and information and technology resources; to investigate, prevent, detect and take action regarding fraud, unauthorized access, situations involving potential threats to the rights or safety of any person or third party, or other unauthorized activities or misconduct.
Defending our legal rights: including to manage and respond to actual and potential legal disputes and claims, and to otherwise establish, defend or protect our rights or interests, including in the context of anticipated or actual litigation with third parties.
Complying with legal obligations: including to comply with the law, our legal obligations and legal process, such warrants, subpoenas, court orders, and regulatory or law enforcement requests.
General business and operational support: including relating to financial, tax and accounting obligations; audits and assessments of our operations, privacy, security and financial controls; compliance with legal obligations; in support of our internal business, accounting, governance, record keeping and legal functions; and to consider or facilitate any actual or potential merger, acquisition, asset sale or transfer, financing, bankruptcy or restructuring of all or part of our business or assets.

4. Disclosures of Personal Data

We may disclose the personal data we collect to third parties, as reasonably necessary for the purposes described above and as otherwise directed or consented to by you, including:

Vendors and providers: to our service providers, processors and others who perform functions on our behalf. These may include, for example, IT and hosting providers, payment processors, analytics providers, consultants, auditors and legal counsel.
Our affiliates and subsidiaries: to our affiliates or subsidiaries, who will use and disclose this personal data in accordance with the principles of this Policy.
Related to business transactions: as part of any actual or contemplated merger, sale, and transfer of our assets, acquisition, financing or restructuring of all or part of our business, bankruptcy or similar event, including where necessary prior to the completion of such a transfer, such as to lenders, auditors, and third-party advisors, including attorneys and consultants, as part of due diligence or to plan for the transfer.
To protect our legal rights: where we believe it necessary to respond to claims asserted against us; to enforce or administer our agreements and terms; to detect and respond to fraud and harmful conduct; and to protect the rights, property, or safety of us and others, including related to litigation and other legal claims or proceedings in which we are involved.
Others as legally required: to regulators, government entities, and law enforcement as required by law or legal process; to others where otherwise required pursuant to a court order or other legal process; and where we are otherwise required to do so, for example where we are required to publicly disclose the names of sweepstakes and contest winners.

5. Aggregate and Non-identifiable Data

We may also use and disclose aggregate, anonymous, and other non-identifiable data related to our business and the Services for quality control, analytics, research, development and other purposes. Where we use, disclose or process de-identified data (data that is no longer reasonably linked or linkable to an identified or identifiable natural person, household, or personal or household device) we will maintain and use the information in deidentified form and not to attempt to reidentify the information, except as permitted by applicable privacy laws.

6. Cookies and Tracking

We and our third-party providers may use cookies, pixels (also known as clear GIFs, web beacons or tags) and other mechanisms to automatically collect information, such as browsing, activity, device and similar information, within our Services. We use this information to, for example, analyze and understand how users access, use and interact within our Services, to identify and resolve bugs and errors, and to assess secure, protect, optimize and improve performance.

Cookies. Cookies are alphanumeric identifiers that we transfer to your device’s hard drive through your web browser for record-keeping purposes. Some cookies allow us to make it easier for you to navigate our Site and Services, while others are used to enable a faster log-in process or to allow us to track your activities at our Site and Service. Most web browsers automatically accept cookies, but if you prefer, you can edit your browser options to block them in the future. The Help portion of the toolbar on most browsers will tell you how to prevent your computer from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Visitors to our Site and Services who disable cookies will be able to browse certain areas of the Site, but some features may not function.

Pixels. Pixels are tiny graphics with a unique identifier, similar in function to cookies. In contrast to cookies (which are stored on your computer’s hard drive) pixels are embedded invisibly on web and app pages. We may use these in connection with our Services to, among other things, track the activities of Site visitors, help us manage content, and compile statistics about usage. We and our service providers may also use pixels in HTML e-mails, to help us track e-mail response rates, identify when our e-mails are viewed, and track whether our e-mails are forwarded.

Third-Party Analytics. We use automated devices and applications that are provided by third parties, such as Google Analytics, to evaluate usage of our Site and Services. We use these tools to help us improve the performance of our Site and user experiences. These entities may use cookies and other tracking technologies as part of their services. For more info about Google Analytics and how to opt out of collection of your browsing data by Google Analytics, go to You can download the Google Analytics Opt-out Browser Add-on to prevent your data from being used by Google Analytics at https://tools.google.com/dlpage/gaoptout.

Browser Signals. Currently, our systems do not recognize browser “do-not-track” requests or other browser privacy signals. You may, however, disable cookies as discussed above (e.g., by disabling cookies).

7. Third Party Links

Our Site and Services may contain links to unaffiliated websites. Any access to and use of such linked websites is not governed by this Policy, but instead is governed by the privacy policies of those websites. We are not responsible for the information practices of such websites.

8. Security

We have implemented safeguards that are intended to protect the personal data we collect from loss, misuse, and unauthorized access, disclosure, alteration, and destruction. Please be aware that despite our efforts, no data security measures can guarantee security.

9. Privacy Choices

You have certain choices regarding our processing of your personal data. For example:

Marketing Communications. You may opt-out of promotional e-mails by following the opt-out instructions contained in the e-mail. If you opt-out of receiving promotional e-mails, we may still send you e-mails about your account or any services you have requested or received from us.

Review and Correction. You may email us at privacy@drseuss.com if you would like to request to review or modify personal data that you have submitted to us by contacting us via the information provided in the Contact Us section below.

Additional Rights. Residents of certain U.S. states (including Virginia, Colorado and Connecticut) may have additional rights under applicable privacy laws, subject to certain limitations. These rights may include:

Correction: to correct inaccuracies in their personal information, taking into account the nature and purposes of the processing of the personal information.
Deletion: to delete their personal information provided to or obtained by us.
Access: to confirm whether we are processing their personal information and to obtain a copy of their personal information in a portable and, to the extent technically feasible, readily usable format.
Opt-Out: to opt out of certain types of processing (if applicable), including:
to opt out of a “sale” of their personal information.
to opt out of targeted advertising.
to opt out of any processing of personal information for purposes of making decisions that produce legal or similarly significant effects.

You may submit a request to exercise your privacy rights by emailing us at privacy@drseuss.com. We will respond to your request as required under the applicable privacy law(s). If we deny your request, you may submit a request to appeal by email to privacy@drseuss.com.

10. Changes to this Policy

This Policy is current as of the Effective Date set forth above. We may change this Policy from time to time, so please be sure to check back periodically. We will post any changes to this Policy on our Site.

11. Contact Us

If you have questions about the privacy aspects of our Site or Services or would like to make a complaint, please contact us at privacy@drseuss.com.

12. Children’s Privacy Policy

We are committed to protecting the privacy of children who use our Site and Services. This section includes disclosures required under the Children’s Online Privacy Protection Act of 1998 and its implementing regulations (collectively, “COPPA”). We do not knowingly collect, use, or disclose personal information online from children under thirteen (13) years old without prior parental consent, except as permitted by COPPA, such as where we only collect persistent identifiers and use these only to provide support for the internal operations of our Site and Services.

This section notifies parents of:

The types of personal information we may collect from children under 13 years old
How we use and disclose this personal information
The rights parents have regarding this personal information

This information in this section only applies to the personal information that we collect online from children who use our online Services that are directed to children or from children that we know are under the age of 13 (hereafter, each a “child” and collectively, “children”). The operator of our Site and online Services is Dr. Seuss Enterprises, L.P., 9645 Scranton Road, Suite 130 San Diego, CA 92121, AND 858-888-7896.

Children can access most portions of our Site and Services that are directed to children without registering or submitting any personal information. Though, we may use cookies and other similar tracking technologies to automatically collect information from our users, including children, when they visit or use our Site or Services, as described below. We only collect as much personal information about a child as is reasonably necessary for the child to participate in any activity, and we do not condition a child’s participation on the disclosure of more personal information than is reasonably necessary.

Personal Information Collected from Children. We may collect limited personal information directly from children, or automatically when they access and navigate through our Services and use certain features. (For more information about our automatic information collection practices, including how users may disable cookies in web browsers, please see above, Section 6. Cookies and Tracking and Section 9. Privacy Choices).

On child-directed portions of our Site, we may collect persistent identifiers that can be used to recognize a user over time and across different websites or online services, such as a customer number held in a cookie, an Internet Protocol (IP) address, or a or unique device identifier. We may use and disclose these persistent identifiers to support the internal operations of our Site, such as to maintain or analyze the functioning of the Site, protect the security or integrity of our Site, personalize content on that Site, and ensure legal and regulatory compliance. However, we will not combine these persistent identifiers with any other personal information or use or disclose these persistent identifiers to create profiles about or contact specific individuals, without first obtaining verifiable parental consent.

In limited circumstances, we may collect name and contact details, such as to enable us to contact parents to obtain verifiable consent, to respond directly to a child’s request on a one-time basis only, or where necessary to protect the safety of the child, security or integrity of our Services, to protect our legal rights, and to respond to legal process. Except where an exception applies, we will obtain parental consent prior to collection of such personal information.

In addition to the above, we collect general location information (e.g., region, country or city, state derived from IP address) and other browser, device and usage data using cookies and other tracking mechanisms, such as type of computer operating system, IP address, browser type, access time, referring URL, pages viewed, and location information. For more information about our automatic information collection practices, including how users may manage cookies our Site, please see above, Section 6. Cookies and Tracking and Section 9. Privacy Choices.

Use and Disclosure. We may use the personal information we collect from children as reasonably necessary for following purposes:

To provide, improve and operate the Services we make available to children, to communicate with parents and children about the Services, to provide troubleshooting and technical support and for similar service and support purposes.
To protect the security and integrity of the Services; and to investigate, prevent, detect and take action regarding fraud, unauthorized access, situations involving potential threats to the rights or safety of us or any person or third party, and other unauthorized activities or misconduct.
To manage and respond to actual and potential legal disputes and claims, and to establish, defend or protect our legal rights or interests, including in the context of anticipated or actual litigation.
To comply with the law, our legal obligations and legal process, such warrants, subpoenas, court orders, and regulatory or law enforcement requests.
To facilitate any actual or contemplated merger, acquisition, asset sale or transfer, financing, bankruptcy or restructuring of all or part of our business or assets.
In support of our internal operations, to the extent permitted by COPPA, including to maintain or analyze the functioning of our Site and Services; perform network communications; authenticate users of; to serve contextual advertising or personalize content on the Site or Services, or cap the frequency of advertising; to protect the security or integrity of the user, Site, and Services; to ensure legal or regulatory compliance; or to fulfill the request of a child as permitted under Title 16 of the Code of Federal Regulations, section 312.5(c)(3) and (4).

We may disclose the personal information we collect online from children in the following circumstances:

To service providers we use to support the internal operations of our Site and Services and who are bound by contractual or other obligations to use this personal information only for such purpose and to keep this personal information confidential.
Where we are required to do so by law or legal process, such as to comply with any court order or subpoena or to respond to any government or regulatory request.
If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Dr. Seuss Enterprises, our customers, or others, including to:
Protect the safety of a child,
Protect the safety and security of the Site and Services, or
Enable us to take precautions against liability.

Additionally, we may disclose this personal information as part of any actual or contemplated merger, sale, and transfer of our assets, acquisition, financing or restructuring of all or part of our business, bankruptcy or similar event, including prior to the completion of such a transfer where necessary to facilitate, plan or conduct due diligence related to the transfer.

Parental Privacy Controls. Parents may review their children’s personal information maintained by us, require us to correct or delete this personal information, and/or refuse to permit us to further collect or use their child’s personal information. Parents can submit a request to review, change, or delete their child’s personal information by sending us an email at privacy@drseuss.com. We may require you to take certain steps or provide additional information to verify your identity before we provide any information or make corrections.

13. Additional Information for California Residents

In this section, we provide additional information to California residents about how we handle their personal information, as required under California privacy laws, including the California Consumer Privacy Act (“CCPA”). This section does not address or apply to our handling of publicly available information or other personal information that is exempt under the CCPA.

Categories of Personal Information Collected and Disclosed

The personal information we collect varies depending upon our interactions with you and your use of our Site and other Services. Below we identify the categories of personal information (as defined by the CCPA) that we collect and have collected in the past twelve (12) months, about California residents, as well as the categories of third parties to whom we may disclose such personal information for a business purpose. We do not sell the personal information or sensitive personal information of California residents, including those we know to be under 16 years old.

Categories of Personal Information Collected. Pursuant to the CCPA, we may collect, and have in the prior 12 months collected, the below categories of personal information about California residents:

Identifiers: such as name, email address and contact information, username, IP address, other online identifiers, and other unique personal identifiers.
Internet or other electronic network activity information: such as browsing history, search history, and information regarding a consumer’s interaction with an Internet website, application, or advertisement.
Paper and electronic customer records: such as those containing personal information, which you provide to us in order to access or use our Services, such as name and contact information, government identifiers, and financial and payment information.
Location data: location data about a particular individual or device.
Inferences: including profiles and characteristics reflecting consumer preferences, characteristics, and behavior.
Sensitive personal information: in limited circumstances, we may collect credit card numbers, government identifiers, and location data.

Categories of Personal Information Disclosed. Below we identify, for each category of personal information pursuant to the CCPA, the categories of third parties to whom we may disclose, and have in the prior 12 months disclosed, such personal information about California residents:

Identifiers: to service providers; advisors and agents; government entities and law enforcement; affiliates and subsidiaries; data analytics providers; internet service providers; and operating systems and platforms.
Internet or other electronic network activity information: toservice providers; advisors and agents; government entities and law enforcement; affiliates and subsidiaries; data analytics providers; internet service providers; and operating systems and platforms.
Paper and electronic customer records: to service providers; advisors and agents; government entities and law enforcement; affiliates and subsidiaries; data analytics providers; internet service providers; and operating systems and platforms.
Location Data: to service providers; advisors and agents; government entities and law enforcement; affiliates and subsidiaries; data analytics providers; internet service providers; and operating systems and platforms.
Inferences reflecting consumer preferences, characteristics, and behavior: to service providers; advisors and agents; government entities and law enforcement; affiliates and subsidiaries; data analytics providers; internet service providers; and operating systems and platforms.
Sensitive personal information, including in limited circumstances, credit card numbers, government identifiers, and location data: to service providers; advisors and agents; and affiliates and subsidiaries.

We may also share any of the personal information we collect with others where required by law or where directed or authorized by you.

Purposes of Collection, Use and Disclosure. As described in more detail in Section 3. Use and Processing of Personal Data and Section 4. Disclosures of Personal Data, we may collect, use, disclose and otherwise process personal information about California residents for the following business or commercial purposes or as otherwise directed or consented to by you:

Providing support and services
Analyzing and improving our business
Research and surveys
Customization and personalization
Marketing and advertising
Administering promotions
Securing and protecting our business
Defending our legal rights
Complying with legal obligations
General business and operational support

Sensitive Personal Information. Notwithstanding the purposes described above, we do not use or disclose of sensitive personal information beyond the purposes authorized by the CCPA. Accordingly, we only use and disclose sensitive personal information as reasonably necessary (i) to perform our services requested by you, (ii) to help ensure security and integrity, including to prevent, detect, and investigate security incidents, (iii) to detect, prevent and respond to malicious, fraudulent, deceptive, or illegal conduct, (iv) to verify or maintain the quality and safety of our services, (v) for compliance with our legal obligations, (vi) to our service providers who perform services on our behalf, and (vii) for purposes other than inferring characteristics about you.

Sources of Personal Information. We may collect personal information from the following sources:

Directly from the individual
Service providers
Data analytics providers
Internet service providers
Operating systems and platforms
Government entities and public sources
Affiliates and subsidiaries

Retention. We retain the personal information we collect only as reasonably necessary for the purposes described above or otherwise disclosed to you at the time of collection, including for as long as necessary to comply with our tax, accounting and recordkeeping obligations, administer applicable returns and warranty programs, and for research, development and safety purposes, as well as an additional period of time as necessary to protect, defend or establish our rights, defend against potential claims, and comply with legal obligations.

CCPA Privacy Rights. Under the CCPA, California residents have the following rights (subject to certain limitations) with respect to the personal information we collect and maintain about them:

Opt out of sales and sharing: to opt-out of our sale and sharing of their personal information. However, as noted above, we do not sell or share personal information.
Deletion: to request deletion of their personal information, subject to certain exceptions.
Know/access: to know what personal information we have collected about them, including the categories of personal information, the categories of sources from which the personal information is collected, the business or commercial purpose for collecting, selling, or sharing personal information, the categories of third parties to whom we disclose personal information, and the specific pieces of personal information we have collected about them.
Limit use and disclosure of sensitive personal information: to limit certain uses or disclosures of sensitive personal information to those uses authorized by the CCPA. As noted above, we do not use sensitive personal information beyond the authorized purposes.
Non-discrimination: not to be subject to discriminatory treatment for exercising their rights under the CCPA.

Submitting CCPA Requests. California residents may exercise their CCPA privacy rights by submitting a verifiable request to us at privacy@drseuss.com. You must provide us with sufficient information to process and verify your request. We will respond to verifiable requests received from California residents as required by law. When you submit a CCPA request to us, we will take steps to verify your request by matching the information provided by you with the information we have in our records.

We will process your request based upon the personal information in our records that is linked or reasonably linkable to the information provided in your request. In some cases, we may request additional information in order to verify your request or where necessary to process your request. If we are unable to adequately verify a request, we will notify the requestor. Authorized agents may initiate a request on behalf of another individual by contacting us via email or phone; authorized agents will be required to provide proof of their authorization and we may also require that the relevant consumer directly verify their identity and the authority of the authorized agent.

Financial Incentives. We make available certain programs or offerings that may be considered “financial incentives” under the CCPA, such as contests, sweepstakes, loyalty programs and other promotions (each a “Program”). We will obtain consent before including you in a financial incentive Program, and you can opt out at any time. The incentives we provide as part of a Program generally include complimentary or discounted products and other special offers (“Rewards”). To participate in a Program, you must register and provide us with certain personal information, which typically includes your name, email address and contact information, as well as other eligibility information. Some of these Programs may be administered by third party partners who may collect or receive your personal information in order to administer the Program and provide related services to us.

We provide these Programs in order to promote customer loyalty and the DSE products and brand. The value of your personal information we collect and process as part of a Program is related to the value of the Rewards or other benefits provided as part of the applicable Program, less the costs and expenses associated with making the Rewards available to Program participants (e.g., including IT, administration, development, mailing and other direct costs and third party costs).

Your personal information is collected and retained and may be shared as described in this Privacy Policy, including to (i) to administer the Program, (ii) maintain Program records and prevent fraud, (iii) for research and analytics purposes, (iv) to improve our products and services, and (iv) to send you news, updates and offers (in accordance with your communications preferences).

You may withdraw from participating in a Program at any time by contacting us using the designated method set forth in the applicable Program terms. For questions and information about how to withdraw from a particular Program, you can also contact us at privacy@drseuss.com. If you withdraw from a Program, you will no longer be eligible for the Rewards under the Program.

You can contact us as set forth above, in Section 11. Contact Us.